Friday, June 13, 2014

The art of: Story Telling

So for all you public speakers out there, my my... have I found some sweet goodies for you!
for normal people who aspire to be great..one day too will you have to face the challenge to speak in public

And when that time comes, this article that I found proves to be of great help! 

The secret martial art of communications: Story Telling 

But then again, it doenst mean that story telling is just meant for the people going on stage..it can be used in anything, when delivering an important speech at the family dinner table, convincing your friends to go to a party, discussions with your boss for a pay raise and so on...

If you can truly master the form of story telling, you audience will literary "be in the palm of your hands" as you take control of the direction of mind, imagination and will. 

yup ok, that's enough promoting! Now enjoy your meat below..sink it in and do share your stories of how you have improved after reading this :)


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Story telling is the art of positioning yourself and your business in such a way that your name or your company's name is the first that is thought of when your field is mentioned. Telling your own story allows you connect with other human beings in a way that only you can! The most influential leaders are story tellers. Listen to Barack Obama, Martin Luther King Jr., Steve Jobs; all of them are masters at sharing their vision and compelling you to action.

Stories liberate you and others to see that your struggles are not unique to you and also that because you survived and thrived, they can survive and thrive too. Or if you are still in the struggle, that there are others from which you can draw strength and vice versa. Stories reveal, "who am I?" 'What am I here for?" "What does all my pain (or past) position me for?" and "what can I contribute to the world?' Stories lead people to trust you and when you have that trust, you sell your business and personal brand.

It is also important to structure your talk so that like a story, it has a beginning, middle and an end or even a call to action. These would be the bare minimum for proper communication but for those who would like to get paid to speak, you have to take that up several hundred notches.

Your content comes from your story. What are you selling? You? Your company? Your ideas? A cause? Master it! Know your content thoroughly! Having mastered your story, what will then be important is how you tell the story so that it brings about the change that you desire – more customers, world peace, whatever. To begin to master the art of storytelling, you need to know the SYSTEM:

S- State: Manage your own state and the state of the audience. Speaking involves breathing and you use your breathing to regulate the tempo of your speech, a pause causes your audience to also stop and in that space, they relate with you.

Y- Yourself: What sells today is authenticity. Don't put yourself on a pedestal; you can put your product or idea on a pedestal but when it comes to you, show humility. We are painfully aware that we are all human and prone to falling anyway, so don't set the height for your fall too high – ask Lance Armstrong.

S-Stance: Adopt a stance that demonstrates and embodies leadership. Right in front of the stage is the power position. Don't move to the middle of the stage or stand in a 10 to 2 position! Please please, especially if you are male, do not stand with your hands in your pocket to make a presentation.

T- Tonality: 3 tones that will come to play depending on what you are saying.

The Sage is resonant, melodious, rhythmic.


The Warrior is a quicker fast paced tone used when signifying triumph or when you want your audience to make a decision. Used to deliver impact lines!
The Lover speaks from the heart-softly, quietly, slowly and with a lot more pauses (remember the pauses draw the audience in, causes them to relate with you).

E- Eye contact: Have individual conversations with your audience! Give attention to each person as though you were speaking specifically to them.

M- Movement: Learn how to own the stage! Move with purpose (don't just pace). Use movement to accentuate your impact line BUT your impact line is delivered when you have stopped moving.

source

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